The store windows were often used to attractively display the store’s merchandise.
It was during the 19th century when the giant dry goods establishments shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumer. The purpose of such visual merchandising is to attract, engage and motivate the consumer into making a purchase. Both goods and services can be displayed to highlight their features and benefits. The whole planogram ( What is a Planogram?) process is stimulated visually and the activity and profession of developing floor plans and displays is in order to maximise sales.
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